Samsung Visual Display wanted to take advantage of social spaces to market high-end Smart TVs to global consumers, with a focus on growing thriving communities and generating positive sentiment.
Using a two-pronged approach, we took over community engagement on Samsung’s existing profiles and developed a long-term strategy that encompassed a channel strategy, measurement plan with KPIs and goals for the year, and a promotions plan designed to grow communities. While executing this strategy across Facebook and Twitter, we complimented daily activity with quarterly social media programs designed to drive acquisition and advocacy.
By combining ongoing engagement and promotions across Samsung’s social media channels, we increased fans from less than 50,000 to 270,000 and vastly improved sentiment in just the first year
The brand’s Twitter following also grew by 1,875% in that time period
During the course of “Like It, Reveal It, Win It,” Samsung’s fan count nearly tripled; more importantly, those new fans became active community members, with active-fans jumping from 30% to 50%
The “State Your Case” promotion resulted in more than 1,000 user-generated videos, in part due to our partnership with Extranormal, a third party whose text-to-video technology made participation in the promotion much more accessible to fans